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Major Competitor Missing from Hulu Bidding Process

July 11, 2011 8:47 AM EDT
Hulu is now entering the second phase of talks following it's initial presentation to investors.

The site, co-owned by News Corp. (Nasdaq: NWSA), Comcast (Nasdaq: CMCSA), Disney (NYSE: DIS) made a case to suitors which included Yahoo! (Nasdaq: YHOO), Google (Nasdaq: GOOG), Microsoft (Nasdaq: MSFT), Amazon.com (Nasdaq: AMZN), and DirecTV (NYSE: DTV), among others.

Notably not there? Rival streaming content provider Netflix (Nasdaq: NFLX). Though Netflix is expected to expand it's reach with streaming content from videos to original TV shows, it wasn't involved in initial presentations from Hulu.

And in many ways, that's just the way Hulu's controlling media owners want it. Hulu already supplies some content for Netflix, so a sale to the Company would mean less competition to air their shows rather than increasing it.


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