On Deck: The 2010 Consumer Electronics Show

It's that time of the year again. Time for tech-junkies, analysts and press to converge on "Sin City" for the 2010 Consumer Electronics Show to see what is coming in the world of technology and StreetInsider will be on site to cover all the action.

The official start of CES is January 7th, with keynotes to start on January 6th. The event will run through January 10th. Microsoft's CEO Steve Ballmer with kickoff the keynotes.

The most-anticipated new gadgets this year are sure to be e-readers, PCs, phones and 3-D capable television sets, as companies including Microsoft Corp. (NASDAQ: MSFT), Intel Corp. (NASDAQ: INTC), Dell Inc. (NASDAQ: DELL), Cisco Systems Inc. (NASDAQ: CSCO) and Motorola Inc. (NYSE: MOT) among more than 300 others debut what they have been working on.

Attendees of the show will seek a little more glitz and glamour than last year provided when the economy was in the midst of an economic meltdown. This year, with the economy slowly rebounding, should make up for the lack of buzz and major news from 2009.

The consolidation of mobile computing devices has blurred the lines of what makes a personal computer and a smartphone. Companies from the computing and mobile device market are sure to have something up there sleeve, especially following the anticipated announcement of Google Inc.’s (NASDAQ: GOOG) Nexus One on Tuesday prior to the start of CES.

Netbook shipments in 2009 surged with companies shipping 40 million units of the sleek web-surfing and email machines. The advancements made in this space are highly-anticipated.

Even smaller versions of these mobile machines, which are being called smartbooks, are anticipated to show increased battery life and running on ARM-based mobile chips from companies like Qualcomm Inc. (NASDAQ: QCOM) and Nvidia Corp. (NASDAQ: NVDA) are expected to make their inaugural appearance at CES. If a buzz follows these machines it could spell trouble for Microsoft and Intel as ARM based machines are incapable of running Windows PC operating systems.

The success of e-readers, especially the Kindle from Amazon.com Inc. (NASDAQ: AMZN) has a slew of competitor set to bring rival products to CES this week. Cheaper versions of the technology from companies like Spring Design and Plastic Logic could cause a price reduction in the sector that expects to see 6 million units sold in the U.S alone in 2010.

Palm Inc. (NASDAQ: PALM) will host an event this year after being the talk of the show last year with the unveiling of its Pre smartphone. The company is expected to announce carriers for its mobile devices beyond Sprint Nextel Corp. (NYSE: S) - Verizon (NYSE: VZ) is most likely.

But the talk of the show is sure to be the 3-D explosion coming from top TV makers like Sony Corp. (NYSE: SNE), Panasonic Corp. (NYSE: PC), LG Electronics and Samsung Electronics. In 2009 1 percent of all TV shipped were 3-D ready. That number is expected to rise to 9 percent by 2012 according to industry tracker DisplaySearch.

"3-D is a big deal …. Every major TV manufacturer is putting on a 3-D push," spokesman for the Consumer Electronics Association, Jason Oxman said.

The CEA, which runs CES, is expecting 110,000 attendees and 2,500 exhibitors at this year's show, down slightly from a year ago.

Other major technology companies sure to make noise at CES this week include Sandisk Corp. (NASDAQ: SNDK), Advanced Micro Devices Inc. (NYSE: AMD), Yahoo! Inc. (NASDAQ: YHOO), Ford Motor Co. (NYSE: F), Sirius XM Radio Inc. (NASDAQ: SIRI) and Corning Inc. (NYSE: GLW).

Follow all the news right here as we report live from CES in Las Vegas.

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