Tiger Loses Sponsorhip from Accenture (ACN); Tiger 'No Longer Right Representative' for Firm
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On Sunday, major consulting and accounting firm Accenture (NYSE: ACN) dropped their sponsorship of Tiger Woods, saying he was "no longer the right representative."
"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said. From the Press Release:
For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture's advertising. However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.
Accenture will continue to leverage its "High Performance Business" strategy and "High Performance Delivered" positioning in the marketplace. The company will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.
Accenture represents the first major company to stop sponsoring the golf great. His deal with the firm, inked in 2003, is reportedly worth about $7 million per year.
Tiger ads from AT&T (NYSE: T) and Gillette have also stopped running, and analysts believe its only a matter of time before they stop sponsoring Tiger as well. Gillette's deal is worth an estimated $20 million per year.
Tiger takes in about $90 million per year in sponsorship fees.
"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said. From the Press Release:
For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture's advertising. However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.
Accenture will continue to leverage its "High Performance Business" strategy and "High Performance Delivered" positioning in the marketplace. The company will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.
Accenture represents the first major company to stop sponsoring the golf great. His deal with the firm, inked in 2003, is reportedly worth about $7 million per year.
Tiger ads from AT&T (NYSE: T) and Gillette have also stopped running, and analysts believe its only a matter of time before they stop sponsoring Tiger as well. Gillette's deal is worth an estimated $20 million per year.
Tiger takes in about $90 million per year in sponsorship fees.
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