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J. Crew (JCG) Chief Provides Intangible Boost to Stock Value - Cramer (GPS)

December 2, 2009 10:13 AM EST
Jim Cramer loves J. Crew Group (NYSE: JCG), and the stock has reportedly shot up 397% since Cramer recommended it on December 1, 2008. Crame's doesn't believe that you've missed the move though, as J. Crew has room to grow.

But not immediately! Wait for a pullback, Cramer suggests. One of his favorite technical advisors suggested that JCG could move all the way up to $50 per share, a nice 12% jump from where it's at today.

The sole reason behind the potential growth seems to be company CEO Mickey Drexler, who brings a deadly combination of business and fashion knowledge to J. Crew. He recently was the CEO over at Gap, Inc. (NYSE: GPS) and turned that company around into a profit machine.

Drexler no doubt employed an inventory reduction strategy that will allow J. Crew to maintain its pricing and still be able to empty its shelves over the holiday season.

Mickey created such successful Gap spin-offs as Old Navy and Banana Republic, and contributed to J. Crew's "CrewCuts" for kids and "Madewell" for women. Both are presidential quality, as the Obama kids been seen sporting the fashionable CrewCuts wear around town.

It intangibles like this, Cramer alludes to, that made a company like JCG tough to value. He recommends to start a modest position now, and dollar cost-average your way to more shares as the price pulls back.

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