Cyber Monday Sales Rose 14%

Cyber Monday sales are promising as consumers flock to the Internet to find post Thanksgiving weekend discounts.

Sales on Monday were up 13.7 percent from the same day last year according to a report from Coremetrics, with retailers attempting to draw consumers to sites with deep discounts, special deals and in some cases free shipping.

On average each consumer who shopped on Cyber Monday spent $180.03, compared to $130.24 spent last year for an increase of 38.2 percent.

The lower average ticket price continues the trend from Black Friday that saw consumer interest in the deepest discount driving sales.

Apparel and jewelry retailers saw the biggest jump in online sales on Cyber Monday over last year. Apparel site sales increased 26.4 percent, while online jewelry retailers witnessed a boost of 14.3 percent.

According to Coremetrics the sporting apparel and goods website saw 55 percent more traffic on Cyber Monday compared to last year; however the industry did see a 3.1 percent drop in the dollar amount spent per online order.

Department stores saw a similar trend as traffic was up 33 percent, but average transaction total was down 10 percent.

Typically 5 percent to 7 percent of all U.S. shopping is done via the web. This year however the online retailers could take a 10 percent piece of the holiday pie, totaling $44 billion for the year's busiest shopping season.

Retailers that took advantage of Cyber Monday included not only strictly online retailers like Amazon.com (Nasdaq: AMZN), but also traditional retailers like Wal-Mart (NYSE: WMT), Best Buy (NYSE: BBY) and Sears Holdings (Nasdaq: SHLD).

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