As Americans Make More Coffee At Home, Starbucks (SBUX) Faces Trouble
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The recession is claiming another American habit. People are not going out to drink coffee. They are making it at home, probably to save money.
The National Coffee Association, which tracks these habits, says the move toward not buying coffee at delis, coffee shops, and places such as McDonald's (NYSE: MCD) and Starbucks (Nasdaq: SBUX) is a significant trend.
According to Reuters, an NCA poll shows "Of the people who said they had drunk coffee the previous day, 83 percent said they had made it at home - up 5 points compared with year-ago figures."
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The National Coffee Association, which tracks these habits, says the move toward not buying coffee at delis, coffee shops, and places such as McDonald's (NYSE: MCD) and Starbucks (Nasdaq: SBUX) is a significant trend.
According to Reuters, an NCA poll shows "Of the people who said they had drunk coffee the previous day, 83 percent said they had made it at home - up 5 points compared with year-ago figures."
Read Full Story>>
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