Hansen Natural (HANS) Continues To Rise After Coke (KO) Rumor

Hansen Natural (Nasdaq: HANS) is up another 10% today, after yesterday there was more news that Coca-Cola (NYSE: KO) may align with Hansen Natural.

Yesterday, StreetInsider.com reported that Coca-Cola maybe reconsidering its energy strategy, including a possible distribution alliance or deal with Hansen Natural.

UBS thinks that a Coke and Hansen combination makes practical sense, but a deal is not too imminent. The UBS report also said Coca-Cola is unlikely to renew its Rockstar deal which expires in May of next year. Therefore, UBS believes a Coca-Cola, Hansen distribution deal would be most beneficial in the short-term, as Coke is highly unlikely to make another multiple billion dollar acquisition this year.

However, UBS does estimates a takeout value for Hansen Natural at $50 per share.

Hansen Natural Corporation (Hansen) develops, markets, sells and distributes alternative beverage category.
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