MEDIA ADVISORY: 12,000 runners to descend on Rose Bowl, joining Prudential’s 4.01K Race for Retirement to take on America’s Retirement Challenge

WHAT:

Prudential 4.01K Race for Retirement

8 a.m. to 1 p.m. PDT, Saturday, Sept. 17, 2016 (race begins at 10 a.m.)

The Rose Bowl, 1001 Rose Bowl Drive, Pasadena, Calif., 91103

WHO:

NBA and Los Angeles Lakers legend A.C. Green, who has partnered with Prudential to take on the 4.01K challenge and will be on hand—with the Lakers Girls—to support participants at the Rose Bowl.

Guests also include California State Treasurer John Chiang, who will announce the start of the race, joined by retirement readiness advocate California State Assemblyman Matthew Dababneh.

And of course, 12,000 runners, walkers and movers who have pledged to increase their retirement contributions who will take the 4.01K challenge. A festival follows the race and includes interactive games to educate consumers on becoming retirement ready, food trucks and a concert by a popular recording artist and performer. Attendees will have the opportunity to explore Prudential’s Challenge Lab at interactive tents that bring to life behavioral challenges that often disrupt our retirement and long term financial planning. Arcade-like games will help break down these behaviors.

MEDIAINFORMATION: 

Please RSVP via email to: [email protected]

Interview Opportunities:

• A.C. Green, Pro NBA champion and former Los Angeles Laker

• Christine Marcks, president, Prudential Retirement

• John Kalamarides, head of Institutional Investment Services, Prudential

• John Chiang, California State Treasurer

• Honorable Matt Dababneh, California’s 45th Assembly District

Multimedia:

• Please note that B-Roll, photos and other multimedia will be available to the news media following Saturday’s event.

SOCIAL:

Because of overwhelming response, this event is at capacity and registration is closed. However, just because we’re at capacity, doesn’t mean folks can’t join us. Please follow us on Twitter at @Prudential. We’ll be using the hashtag #Run401K. We’ll also be posting updates at www.facebook.com/prudential, Prudential’s Facebook page.

ADDITIONAL:

By participating in the Prudential 4.01K Race for Retirement, participants can help take on the Retirement Challenge. Even non-participants can get a better understanding of what might be keeping them planning their financial futures through Prudential’s Challenge Lab.

For more information about the race, please visit Run401K.com