UnitedHealthcare IRONKIDS Madison Fun Run Motivates Local Youth to Lead Active, Healthy Lifestyles

MADISON, Wis.--(BUSINESS WIRE)-- Nearly 600 kids participated in the second UnitedHealthcare IRONKIDS® Madison Fun Run today at Wisconsin State Capitol Square. UnitedHealthcare mascot Dr. Health E. Hound kicked off the fun run, where athletes ages 3-15 ran along portions of the IRONMAN Wisconsin course that takes place tomorrow. Each athlete received a race bib, T-shirt, goodie bag and finisher medal. UnitedHealthcare provided complimentary registrations to the Boys & Girls Club of Dane County to encourage participation.

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This is the fifth year UnitedHealthcare is supporting IRONKIDS in the United States as part of the company’s commitment to help stem the rising tide of childhood obesity through healthy lifestyles. UnitedHealthcare is sponsoring seven one-mile fun runs in 2016.

About IRONKIDS®

After being acquired from the Sara Lee Corporation, which owned the event series since 1985, IRONKIDS® launched in 2009 with nine events in the IRONKIDS® National Triathlon Series. Since the inaugural year, IRONKIDS® has seen more than 60,000 participants and has grown to more than 60 events worldwide including races in Africa, Asia, Australia, Europe and North America. The brand represents a multi-dimensional approach to creating positive experiences for athletes, families and communities, as well as embodies achievement and determination while fostering self-esteem. The IRONKIDS® mission is to inspire and motivate through the sport to live an active, positive and healthy lifestyle. For more information visit www.ironkids.com.

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families, and Medicare and Medicaid beneficiaries, and contracts directly with 1 million physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company. For more information, visit UnitedHealthcare at www.uhc.com or follow @myUHC on Twitter.

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UnitedHealthcare
Tony Marusic, 312-348-3825
[email protected]
or
IRONKIDS
Mandy Irizarry, 407-341-4362
[email protected]

Source: UnitedHealthcare

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