Vincent De Gennaro Joins SOASTA as General Manager, EMEA

Appointment of Industry Veteran Reflects Growing Importance of Digital Performance Market Globally

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- SOASTA, the leader in performance analytics, today announced the appointment of Vincent De Gennaro as General Manager of SOASTA EMEA. At SOASTA, De Gennaro will be responsible for continuing the strong growth in EMEA as well as customer satisfaction, market feedback and resource management.

De Gennaro comes to SOASTA with nearly 30 years of business intelligence and advance analytics experience at some of the most notable global software companies. De Gennaro was most recently the vice president of EMEA at Lavastorm and previously served as the vice president of EMEA at Modexe Europe.

“We are thrilled to welcome Vincent to our EMEA management team because of his proven leadership and deep understanding of doing business in Europe, the Middle East and Africa,” said Tom Lounibos, CEO and co-founder of SOASTA. “Vincent is uniquely qualified to handle a post-Brexit Europe and will allow us to further focus on the evolving digital performance market.”

In April, SOASTA announced that the company now provides services and support in the Americas, Europe and Asia with a global network of solution providers and technology and cloud partners. SOASTA has seen significant demand from customers globally for advanced expertise and technology as the company migrates current back end-focused IT tools to a digital-first and customer-focused world.

“SOASTA has been a company that I have followed for a considerable amount of time,” said De Gennaro. “The management team’s strategic vision and ability to create cutting-edge products, in a market that is underserved by advanced analytics, make SOASTA an exciting place to be.”

About SOASTA

SOASTA is the leader in performance analytics. The SOASTA Digital Performance Management (DPM) Platform enables digital business owners to gain unprecedented and continuous performance insights into their real user experience on mobile and web devices in real time and at scale. With more than 100 million tests performed and more than 300 billion user experiences measured, tested and optimized, SOASTA is the digital performance expert trusted by industry-leading brands, including 53 of the Top 100 internet retailers, six of the Forbes Top 10 media companies and seven of the Forbes Top 10 tech companies, including Apple, Target, Nordstrom, Staples, Home Depot, Sears, Walmart, Etsy, Best Buy, Adobe, Intuit, Microsoft, DIRECTV, Netflix and CBS. SOASTA is privately held and headquartered in Mountain View, Calif. For more information about SOASTA, visit http://www.soasta.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160801005146/en/

SOASTA, Inc.
Gaby Perez-Silva, 650-390-6700
[email protected]

Source: SOASTA, Inc.

You May Also Be Interested In

• Walmart Collaboration with The Jessica Simpson Collection Brings Boho-Chic to its Growing Fashion Assortment
• Andrew Afton Makes History: 1st American Artist to Dominate iTunes Charts in Nigeria with New Single
• Canadian Immigration Lawyer Ronen Kurzfeld Launches New Website for Kurzfeld Law