Survey: Millennials Prefer Shopping Online for Back-to-School

PITTSBURGH, July 19, 2016 /PRNewswire/ -- Not wearing pants and dodging personal interactions are among the reasons young millennials (ages 18-24) are shopping online for their back-to-school needs. Most students gearing up for college this fall say they will only purchase from one to three retailers — and one in four millennial shoppers expect to get everything they need from Amazon, Target, and Walmart.

More about the shopping choices and behaviors behind this year's back-to-school prep is included in the latest consumer survey by Branding Brand, the world's leading mobile commerce and engagement platform for retailer apps.

About Branding Brand Consumer SurveysBranding Brand releases periodic surveys to understand the behaviors and needs of mobile shopping customers and the technology they use to make purchases.

This survey was conducted online from July 5-7, 2016, with 1,001 respondents ages 18 to 24, who plan to make their back-to-college purchases online.

About Branding Brand Branding Brand is the retail industry's largest mobile commerce platform, powering shopping experiences for over 200 enterprise brands. In addition to being named a Gartner "Cool Vendor" of apps, the Company was also named a 2016 Forrester Wave Leader in "Mobile Commerce and Engagement Platforms."

In 2016, the Company launched the Branding Brand Index (BBI) as a quantitative, customer-centered way of measuring a retailer's omnichannel presence. Visit bbi.brandingbrand.com to see the strengths and weaknesses of 400 brands, including major big-box retailers like Amazon, Walmart, and Target.

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SOURCE Branding Brand