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Reed’s Inc. Announces “Stronger” Ginger Brew Now Available at Kroger Stores

June 16, 2016 9:29 AM EDT

LOS ANGELES, June 16, 2016 (GLOBE NEWSWIRE) -- Reed's, Inc. (NYSE: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Reed’s Stronger Ginger Brew has been authorized at Kroger stores across the country.  The Kroger chain operates under many different banners including Kroger, Ralph’s, Fred Meyer, QFC, Fry’s and many more.  Kroger is ranked the largest supermarket chain in the U.S. and is headquartered in Cincinnati, Ohio.  “Stronger” is the newest line extension in the Reed’s Ginger Brew family and is available in about 1600+ Kroger stores located across 35 states.  

Neal Cohane, SVP Sales & Marketing for Reed’s, Inc. commented, “The number one request we receive in consumer feedback has always been, ‘we want more ginger!’ Stronger delivers on that request because it is our Strongest Ginger Brew yet and we are thrilled to have launched it at Kroger stores across the country.  This authorization immediately increases our presence in 35 states, making Stronger Ginger brew more readily available for our loyal fans nationwide.”

About KrogerThe Kroger Co. (NYSE: KR) is one of the world's largest grocery retailers, with fiscal 2015 sales of $109.8 billion. The Kroger Co. Family of Stores spans many states with store formats that include grocery and multi-department stores, discount, convenience stores and jewelry stores. We operate under nearly two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with our customers.

About Reed's, Inc. Reed’s, Inc. makes the top-selling sodas in the natural and specialty foods industry and are sold in over 15,000 natural and mainstream supermarkets nationwide. Reed’s products are sold through an additional estimated 40,000 accounts that include specialty gourmet, natural food stores, retail stores, convenience stores and restaurants nationwide and in select international markets. Reed’s has sold over 500 million bottles since inception in June 1989 and is considered the leader of the fast growing craft soda category. Its seven award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. The Company owns the top-selling root beer line in natural foods, the Virgil’s Root Beer product line, and a top-selling cola line in natural foods, the China Cola product line. In 2012, the Company launched its Reed’s Culture Club Kombucha line of organic live beverages. Other product lines include Reed’s Ginger Candies and Reed’s Ginger Ice Creams.

For more information about Reed's, please visit the Company's website at: http://www.reedsinc.com or call 800-99-REEDS.

Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew

SAFE HARBOR STATEMENT Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-K and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Source: Reed's Inc.


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