Close

Dunkin' Donuts Brings Gronk and Big Papi Together Again for New Summer Single "Dunkin' Paradise"

Dunkin' Donuts Presents "Gronk and Big Papi's Beach House" and New Summer Anthem

June 1, 2016 9:00 AM EDT

CANTON, Mass., June 1, 2016 /PRNewswire/ -- Following the success of their debut album "Summer Chill," Dunkin' Donuts has reunited New England legends Rob Gronkowski of the New England Patriots and David Ortiz of the Boston Red Sox to kick off the summer season in a big way. Showcasing their musical talents once again at their very own beach house, the duo have announced their latest summer single "Dunkin' Paradise." Like the songs featured on "Summer Chill," "Dunkin' Paradise" is inspired by Gronk and Big Papi's mutual love of Dunkin' Donuts Iced Coffee.

Fans can hang out with Gronk and Big Papi at their beach house all summer long on Dunkin' Donuts' official YouTube page, which will feature videos, behind-the-scenes footage and their four original "Summer Chill" songs. To kick off the campaign, Dunkin' Donuts is offering a three-day Snapchat Geofilter for fans in New England featuring Gronk and Big Papi ready for the summer at their beach house. The Geofilter will be available until June 2, and can be unlocked at a Dunkin' Donuts' location in Massachusetts, New Hampshire, Vermont, Rhode Island, Maine and Connecticut.

According to Tom Manchester, Vice President of Field Marketing at Dunkin' Donuts, "We know our fans really enjoyed Summer Chill, so we're very excited to bring David Ortiz and Rob Gronkowski back together to celebrate summer and their love of Dunkin' Donuts Iced Coffee. Their newest hit 'Dunkin' Paradise' is sure to be a chart topper and we hope our guests will follow the latest from the beach house all summer long. We're especially thrilled to partner with Big Papi during his farewell season as we honor his outstanding career with the Boston Red Sox."

"I'm so glad Dunkin' Donuts brought the band back together and this time at our very own beach house. Summertime is all about soaking up the rays and chilling with your best friends while sippin' Dunkin' Iced Coffee and there's no one I'd rather spend my summer with than Big Papi," said Rob Gronkowski.

"I've had a great time working with Dunkin' Donuts over the years and I'm glad I get to spend another summer singing again with my boy Gronk," said David Ortiz. "When Dunkin' Donuts called me and said Gronk is ready for round two I knew we had to go bigger and better than ever. Get ready for the summer of Gronk and Big Papi!"

In 2015, Dunkin' Donuts signed a two-year agreement with Gronkowski and will continue their partnership with Ortiz through the end of the 2016 season. The integrated creative campaign that includes television, radio, digital, social media and special events was created by SapientNitro.

About Dunkin' DonutsFounded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running. The company has more than 11,800 restaurants in 44 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.

Photo - http://photos.prnewswire.com/prnh/20160531/373741Logo - http://photos.prnewswire.com/prnh/20110224/NY53806LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/dunkin-donuts-brings-gronk-and-big-papi-together-again-for-new-summer-single-dunkin-paradise-300277298.html

SOURCE Dunkin' Donuts



Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In





Related Categories

Press Releases