Facebook (FB) Ramping up e-Commerce Ambitions - Baird

Baird analyst Colin Sebastian notes that his checks show that Facebook (NASDAQ: FB) is ramping up their e-commerce ambitions.

"Recent merchant checks suggest that Facebook is opening up its beta for e-commerce sales directly from Shop pages, a step up from the recent integration with Shopify and BigCommerce," Sebastian said.

In the analysts view, in combination with Messenger, Facebook is well positioned, in our view, to take a bite out of the e-commerce Marketplace, which should boost revenues from dynamic product ads.

Sebastian sees this as a potential positive for Shopify (NYSE: SHOP) and ChannelAdvisor (NYSE: ECOM) and possible competitive headwind for eBay (NASDAQ: EBAY).

The firm maintained its Outperform rating and price target of $120 on FB.

For an analyst ratings summary and ratings history on Facebook click here. For more ratings news on Facebook click here.

Shares of Facebook closed at $112.42 yesterday.

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