Facebook (FB) Adds New Partners for Ad Viewability Verification

Providing actionable and verified data to marketers is one of the most important ways we empower them to grow their businesses. As feed-based mobile advertising continues to grow in volume and capability, we are committed to supplying marketers with data they trust. That’s why last September we announced our partnership with Moat for independent verification of Facebook video ads metrics. Today we’re announcing additions to our list of ad verification partners that give marketers the data transparency they want.

In the next few months, Nielsen, comScore and Integral Ad Science will start to verify ad viewability and attention metrics for photo and video ads on Facebook, offering more advertisers the transparency they need to trust their ad delivery data.

“We are working hard with our partners to ensure our clients understand the value across their media spend. Facebook’s commitment to measuring value through both their own tools and partnerships—including third party viewability—is an important piece in that process.” - Michael Law, EVP & Managing Director of Video Investment, Dentsu Aegis Network

Independent ad verification partnerships are critical to making sure advertisers trust their ad delivery data, so they can explore exactly how to drive value for their business in feed-based platforms. As we continue adding partners and capability, we’ll provide updates.