Media Expert Highlights Better Ad Growth for Broadcast TV - Piper Jaffray (CBS) (AMCX) (DIS)

Piper Jaffray analyst, Stan Meyers, hosted a meeting with Martin Cass, CEO of MDC Media, to discuss the current state of advertising across broadcast TV, cable TV and digital platforms. The analyst walked away more bullish on advertising across traditional TV programming, boding well for CBS (NYSE: CBS), AMC Networks (NASDAQ: AMCX) and Disney (NYSE; DIS).

Key takeaways:

1) While digital advertising maintains its growth trajectory, traditional TV is bringing advertisers back as a more effective medium and a campaign "fire starter"

2) Expect a historic and quick 2016-2017 Upfront resulting from limited inventory, strong economy, Olympics and Political spending

3) Nielsen's C3 metric will remain the ultimate currency for the foreseeable future, though agencies are enhancing TV ratings with data from various sources like SambaTV and CanvsTV that provide insights into TV audiences' behavior.

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