First Video Game Technology ETF Launches Today

- PureFunds® Video Game Tech (ticker: GAMR) launches today on NYSE Arca

- ISE ETF Ventures and EE Fund Management are fund partners

SUMMIT, N.J.--(BUSINESS WIRE)-- Factor Advisors, a subsidiary of ETF Managers Group, in partnership with PureFunds®, ISE ETF Ventures, and EE Fund Management, today launches the PureFunds Video Game Tech ETF (ticker: GAMR). GAMR, the first exchange-traded fund dedicated to video game technology, begins trading today on NYSE Arca and has an expense ratio of 0.75 percent.

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“We welcome GAMR to the growing family of PureFunds SelecTech ETFs,” said Andrew Chanin, CEO of PureFunds. “Investing in technology has developed as a sector where its different segments redefine existing industries or introduce new economies altogether, and it’s become increasingly important for investors to consider thematic, targeted exposure to reflect these changes.”

GAMR will seek to correspond generally to the price and yield performance of the EE Fund Video Game Tech™ Index (index ticker: GMB), which tracks thirty-six exchange-listed companies across the globe actively engaged in supporting or utilizing the video gaming industry under the following qualifications:

• Companies that are software developers/publishers/distributors or platform providers for the video game, interactive training, or simulation segments.
• Companies that produce accessories and peripherals in support of the video game, interactive training or simulation segments.
• Large conglomerates whose business models actively support the video game, interactive training, or simulation segments.

A sampling of holdings include Activision Blizzard, Inc. (ticker: ATVI), Logitech International SA. (ticker: LOGI), Nintendo Inc. (ticker: NTDOY), and Nvidia (ticker: NVDA).*

“Video games provide consumers with compelling cost-per-hour entertainment value, and attractive margin opportunities for software developers,” said Ted Pollak, President of EE Fund Management. “The demands for processing and graphics capability motivate semiconductor companies to produce faster and more efficient chips. Platform makers continually improve their systems. Peripheral and component makers enjoy repeat sales of input devices, accessories, and computer parts. New paradigms like virtual reality, free-to play, and game streaming expand opportunities and keep innovation fresh. All this adds up to a dynamic and evolving industry landscape with multiple paths for potential future growth.”

“As a supporter of PureFunds SelecTech ETFs and first-to-market ETFs in other diverse industries, ISE ETF Ventures continues to open up emerging technologies and markets that were previously unavailable to investors of all types and sizes,” said Kris Monaco, Head of ISE ETF Ventures. “We are pleased to work with Factor Advisors, PureFunds, and EE Fund Management for the PureFunds Video Game Tech ETF.”

Sam Masucci, founder and CEO of ETF Managers Group said, “We are excited to be working with our partners at PureFunds and ISE ETF Ventures on the launch of another innovative first to market ETF. Video game technology has evolved into an important and growing sector within the broader technology industry. This fund marks the 15th ETF in our growing family of client funds.”

Visit www.purefunds.com to learn more about GAMR.

About ETF Managers Group LLC

Factor Advisors LLC is a wholly owned subsidiary of Exchange Traded Managers Group LLC (ETF Managers Group), a leading Exchange Traded Funds (ETF) private label services company. ETF Managers Group offers a full range of ETF product services to the asset management community including commodity pool ETPs as well as both active and passive ETF funds. The services provided include product operations, regulatory, financial and compliance management. ETF Managers Group offers active marketing and dedicated wholesale services for all ETF product types.

About PureFunds

As an innovator of ETF concepts, PureFunds® strives to provide the market with easy access to in- demand niche sectors through Pure-Play ETFs. We are a New York City based research and business management firm, serving as the Manager and/or Sponsor to the suite of PureFunds ETFs. We aim to provide investors with tactical ETFs that may offer attractive investment opportunities in sectors that traditionally have been difficult to invest in.

Founded in 2010, we recognized a void in the Exchange Traded Product universe. Although there were many ETF issuers and products in the marketplace, specific thematic investments that the market desired were simply overlooked. With this realization in mind, we partnered with world-class industry leaders to develop these concepts into tradable products.

With vast experience in global equity investing and ETF trading, we have a refreshing and alternative insight into the growing world of ETFs. We have constructed our distinct suite of products in an attempt to meet the needs of investors and traders alike.

About EE Fund Management

EE Fund Management LLC was founded in 2004 to create investment funds and analysis products focused on the global video game sector value chains. EE Fund Management is a Registered Investment Advisor and launched the world’s first video game industry equity index in 2007. EE Fund Management participates in market analytics and management consulting focused on video game technology, trends, and associated uses such as simulation/ training.

About ISE ETF Ventures

The ISE ETF Ventures team is dedicated to creating and supporting innovative indexes that track growing industries, emerging technologies and markets, and packaged trading strategies. Their index design expertise includes a diverse range of asset classes and instrument types including global equities, fixed income, currencies, futures and options. ISE ETF Ventures partners with issuers to launch unique exchange traded products (ETPs) such as exchange traded funds (ETFs), exchange traded notes (ETNs) and other similar product types. They also provide capital for the start-up and ongoing backstopping of new ETPs. Partners are able to leverage ISE ETF Ventures’ global experience and broad network of industry participants in order to grow their ETP presence as well as reduce risk and increase product issuance. Total assets under management (AUM) for ETPs tied to ISE ETF Ventures is approximately $3 billion.

As part of the International Securities Exchange Holdings, Inc. (ISE Holdings), operator of three U.S. options exchanges, ISE ETF Ventures’ indexing experts are nimble, flexible, and entrepreneurial with a track record of creating distinctive, out-of-the-box ideas. ISE ETF Ventures currently has a portfolio of over 30 proprietary and partner indexes, and supports over 15 ETPs and other investment products.

ISE ETF Ventures is operated by ISE Holdings, which is a member of Eurex Group, and together they operate one of the largest transatlantic derivatives marketplaces. Eurex Group is owned by Deutsche Börse AG (Xetra: DB1).

For the latest information and updates, connect with ISE ETF Ventures on Twitter (@ISEexchange) and LinkedIn (www.LinkedIn.com/company/ise), or visit www.ise.com/etfventures.

Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Funds’ statutory and summary prospectus, which may be obtained by calling 1-877-756-PURE (1.877.756.7873), or by visiting www.PureFunds.com. Read the prospectus carefully before investing.

Investing involves risk, including the possible loss of principal. The fund is new with limited operating history. Shares of any ETF are bought and sold at market price (not NAV), may trade at a discount or premium to NAV and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. Video Gaming Companies face intense competition, both domestically and internationally, may have limited product lines, markets, financial resources, or personnel, may have products that face rapid obsolescence, and are heavily dependent on the protection of patent and intellectual property rights. Such factors may adversely affect the profitability and value of Video Gaming Companies. Narrowly focused investments typically exhibit higher volatility.

*Holdings subject to change. As of 3/7/2016, the Fund held Activision Blizzard, Inc. (9.10% weight), Logitech International SA (1.61% weight), Nintendo Inc. (4.54% weight) and Nvidia (1.47% weight).

It is not possible to directly invest in an index.

Factor Advisors, LLC serves as the investment adviser and Penserra Capital Management, LLC serves as sub advisor to the fund. ETF Manager’s Group is the parent company of Factor Advisors, LLC.

PureFunds are distributed by ALPS Distributors, Inc. which is not affiliated with Factor Advisors, LLC, or any of its affiliates, or the sub advisor. Sam Masucci and Andrew Chanin are registered reps of ALPS Distributors, Inc.

SDJ000188 Expires 6/30/16

View source version on businesswire.com: http://www.businesswire.com/news/home/20160309005328/en/

Gregory FCA
Leah Katsanis
[email protected]

Source: PureFunds ETF and Managers Group LLC

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