Talented Actress, Platinum-Selling Singer, Dancer and Beauty Inspiration Zendaya Brings Her Signature Swag to COVERGIRL

Zendaya joins the COVERGIRL squad

NEW YORK--(BUSINESS WIRE)-- Zendaya (Zen-DAY-ah) is redefining standards of what it means to be authentic and ‘do you’ in an often-too-perfectly-curated social media world. That’s why COVERGIRL, a brand that has always stood for individuality and rocking your unique kind of beautiful, has partnered with Zendaya as the fresh new face of easy, breezy, beautiful COVERGIRL.

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“I am so honored to join the company of a roster as celebrated and diverse as COVERGIRL's,” says Zendaya. “I can’t wait to share some of my own beauty tips with fans, and work alongside COVERGIRL to continue empowering girls and women to celebrate their individuality.”

Evident in her versatile style, Zendaya isn’t afraid to color outside the lines, whether she’s working on her latest musical collaboration, trying a new beauty look on the red carpet, or speaking her mind through the inspiring words she shares with her fans. Her ability to distinctly stand out is a key reason that so many girls and women look up to her, not only as a beauty icon, but also as a role model. Zendaya is redefining #goals for this generation and showing the world what it means to be a girl boss - smart, in control and unapologetically herself.

“Watching Zendaya’s work and authentic conversation with fans in social media was truly inspiring to us at COVERGIRL,” says Esi Eggleston Bracey, Executive Vice President, Global Color Cosmetics, P&G. “She is not afraid to stand up for what she believes, and makes no apologies for who she is – we love her energy, confidence, and willingness to experiment and express herself with makeup. I know that together, we will do big things and help evolve the perception of beauty today.”

In true form, Zendaya came to COVERGIRL with a plan – she wants to empower girls and women alike to embrace their uniqueness, whether that means trying the latest out-there beauty trends, or being outspoken about the things that matter to you. The catch: it’s not about imitating her, it’s about owning your personal swag and defining what that means to you.

Zendaya’s first ad will launch live during the 58th Annual GRAMMY Awards® airing on CBS on Monday, February 15, featuring a new line up of COVERGIRL products – Plumpify Mascara by blastPRO, truNAKED shadow palette and liners and Colorlicious Oh Sugar Lip Balm. Then, coming summer 2016, Zendaya will be the face of COVERGIRL’s cornerstone collection – the iconic line of Clean products – plus a new mascara.

About Zendaya

Multi-talented actress and platinum-selling recording artist, Zendaya, is quickly becoming one of this generation’s most influential rising stars.

Zendaya currently stars and co-produces the Disney Channel's hit spy comedy "K.C. Undercover," and is working on the follow up to her self-titled debut album, which yielded the platinum-certified single "Replay." An NAACP, BMI and Teen Choice Award nominated entertainer, Zendaya has performed around the world, including at the White House.

The multi-faceted artist continues to grow as a prominent figure in the fashion world. Her ability to command a red carpet has earned her a reputation among fashion elite, garnering praise from the likes of InStyle, Elle, Glamour, W Magazine and more. In 2015, Zendaya was named one of “this year’s emerging style icons” by Harper’s Bazaar and invited to attend Vogue’s prestigious Met Gala.

Outside of entertainment, Zendaya is committed to a bevy of philanthropic work. She is an ambassador for Convoy of Hope, served as the Trick-or-Treat for UNICEF spokesperson last fall, and has worked with Make-a-Wish Foundation and Keep A Child Alive.

About COVERGIRL

Easy, breezy, beautiful from the start, COVERGIRL now holds an iconic position in the world of beauty and pop culture: the brand that has been empowering women to rock their beautiful for more than 50 years. Throughout its history – and still today – COVERGIRL has been known as a cosmetics category leader and innovator, with first-to-market technologies, famous faces, and on-trend marketing campaigns. Whether how to get the look, or how to get behind-the-scenes access to the hottest celebrity event, COVERGIRL has got it covered. Visit www.covergirl.com or find @COVERGIRL in social media for more information. The current roster of COVERGIRLS includes such pop culture icons as Katy Perry, Sofia Vergara, Queen Latifah, P!nk, Ellen DeGeneres, Becky G, and Janelle Monáe.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160121006280/en/

Marina Maher Communications
Janelle Cracco, 212-485-1689
[email protected]

Source: Procter & Gamble

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