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Prospects for YouTube Red Good, But Plenty of Work Needs to be Done (GOOG)

October 28, 2015 3:18 PM EDT

With the launch of YouTube Red today, which are some of the prospects for the service.

GlobalWebIndex sees some positive opportunities. The blog noted that around 75 percent of American internet users visit YouTube each month. Of the total, nearly three in 10 are paying for some sort of TV or film streaming service.

However, nearly twice as many YouTube users say they use Netflix (Nasdaq: NFLX) for their streaming service. Along with challenges surrounding account sharing, YouTube will also need to dig deep to license and produce content that will ultimately attract a broader user base.



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