Instagram (FB) Debuts New Video App: Boomerang

Facebook's (NASDAQ: FB) Instagram posted the following to its official blog on Thursday:

Introducing Boomerang from Instagram from Instagram on Vimeo.

It’s not a photo. It’s not a gif. It’s a Boomerang.

Today, we’re announcing Boomerang from Instagram, a new video app that lets you turn everyday moments into something fun and unexpected.

Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air. Transform an ordinary selfie with your friends into a funny video. Get that exact moment your friend blows out his birthday candles, then watch them come back to life again and again.

Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward. Shoot in portrait or landscape. Share it on Instagram. Boomerang automatically saves it to your camera roll. We’re inspired by the visual stories you tell on Instagram. With looping videos and Hyperlapse, you experiment with motion in new and exciting ways. Now, with Boomerang, we can’t wait to see what you’ll create next.

To learn more about Boomerang from Instagram check out the Instagram Help Center.

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