Demand for Location Data Propels Market Leader PlaceIQ to New Global Headquarters Overlooking Bryant Park

NEW YORK, Sept. 29, 2015 /PRNewswire/ -- PlaceIQ, the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today moved its global headquarters to the newly renovated 5 Bryant Park Tower, while at the same time announcing recognition by Crain's New York Business as a 2015 Best Place to Work in New York City.  

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PlaceIQ's new global headquarters expands the firm's footprint to 45,000 square feet in order to accommodate the company's breakout growth, which includes hiring an average of 3 employees a week through the first half of 2015. PlaceIQ currently employs more than 160 and is expected to add more than 50 additional employees by the end of the year, as it grows into the new office space which can accommodate more than 300.  

Among those noteworthy new hires are several senior level additions:

• Mobile industry veteran Mandeep Mason is spearheading the company's European expansion, bringing extensive experience from Microsoft and Nokia;
• Jeff Huter now serves as vice president of client and platform services, with a long and successful history of direct client management at Centro, AOL and eXelate; and
• Anita Gandhi's addition as the vice president of customer analytics, a new role, having lead this function at global leader Experian.

"Throughout our growth from a small two-person desk at our founding, to this expansive new office, we've maintained the belief that businesses gain a competitive advantage when they understand ­–­ with precision and accuracy – the consumer journey through the lens of location. This has resonated with leading brands," said Duncan McCall, CEO and co-founder, PlaceIQ. "Our success is due to an incredible team – all of whom are the best at what they do. We are committed to re-investing in the best possible place for our team to work. The new headquarters provides ample space to grow and provides a welcoming setting using pieces from the West Elm Workspace furniture line, which will foster an environment that continues to attract stellar talent, while accelerating creativity, innovation and collaboration."

In addition to the new headquarters and hires, PlaceIQ's growth has translated to a rapidly growing roster of products and partnerships, all of which expand the applications for – and increase the value of – proprietary consumer location data. These included:

• The introduction of Enterprise PVR, which for the first time allowed any third party to leverage the company's award-winning PVR metric for foot traffic measurement.
• A new ability for PlaceIQ's Place Visit Rate (PVR) metric to match consumer visitation of physical locations to addressable TV campaigns.
• The release of CIP Analytics, a post campaign dashboard that connects data such as TV viewership, purchase behavior, automotive ownership and demographic information with PlaceIQ's location intelligence platform.

PlaceIQ has continued to expand on its robust partner ecosystem as well, which includes leading data companies Rentrak, IHS Automotive and Datalogix. As a result, PlaceIQ customers now have access to a wealth of disparate data sets that reveal how advertising across TV, digital, out of home and more affect in-store visitation.

PlaceIQ's recognition as one of the 2015 Best Places to Work in New York City by Crain's New York Business – a city-wide survey and recognition program that identifies and recognizes New York City's 100 best employers – complements recent industry-specific accolades. PlaceIQ was given Oracle's Data Cloud Activate Award for the Place Visit Rate (PVR®) solution and was named by Gartner as a "Cool Vendor" in Mobile Marketing. CEO Duncan McCall, was also nominated to Mobile Marketing Association's North American Board of Directors.

About PlaceIQFor brands seeking to understand consumer behavior, PlaceIQ connects physical and digital activities across time, space, and mobile devices to uncover opportunities to learn and connect with audiences. PlaceIQ is a powerful, location-based audience and insights platform that organizes a wide variety of consumer activity data around a precise location-base map at a massive scale. PlaceIQ uses its detailed understanding of location and consumer activity to reach a targeted audience, and also to derive powerful insights about consumer behavior to inform market and business strategies for national brands. The company is headquartered in New York City and also has offices in Palo Alto, Chicago, and Detroit. For more information, visit www.placeiq.com. Follow us on Twitter @PlaceIQ and like us on Facebook: PlaceIQ.

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SOURCE PlaceIQ