Apple (AAPL) Accelerates vs. Peers in U.S. Smartphone Market Share of July - comScore (GOOG) (MSFT)
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comScore, Inc. (Nasdaq: SCOR) released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2015. Apple ranked as the top smartphone manufacturer with 44.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.4 percent platform market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share191.4 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in July. Apple ranked as the top OEM with 44.2 percent of U.S. smartphone subscribers (up 1.1 percentage points from April). Samsung ranked second with 27.3 percent market share, followed by LG with 8.7 percent (up 0.3 percentage points), Motorola with 4.9 percent and HTC with 3.5 percent.
Top Smartphone OEMs 3 Month Avg. Ending Jul. 2015 vs. 3 Month Avg. Ending Apr. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
Share (%) of Smartphone Subscribers | |||
Apr-15 | Jul-15 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
Apple | 43.1% | 44.2% | 1.1 |
Samsung | 28.6% | 27.3% | -1.3 |
LG | 8.4% | 8.7% | 0.3 |
Motorola | 4.9% | 4.9% | 0.0 |
HTC | 3.7% | 3.5% | -0.2 |
Smartphone Platform Market Share Android ranked as the top smartphone platform in July with 51.4 percent market share, followed by Apple with 44.2 percent (up 1.1 percentage points from July), Microsoft with 2.9 percent, BlackBerry with 1.3 percent and Symbian with 0.1 percent.
Top Smartphone Platforms 3 Month Avg. Ending Jul. 2015 vs. 3 Month Avg. Ending Apr. 2015 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens | |||
Share (%) of Smartphone Subscribers | |||
Apr-15 | Jul-15 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
Android | 52.2% | 51.4% | -0.8 |
Apple | 43.1% | 44.2% | 1.1 |
Microsoft | 3.0% | 2.9% | -0.1 |
BlackBerry | 1.5% | 1.3% | -0.2 |
Symbian | 0.1% | 0.1% | 0.0 |
Top Smartphone AppsFacebook ranked as the top smartphone app, reaching 73.3 percent of the app audience, followed by Facebook Messenger (59.5 percent), YouTube (59.3 percent) and Google Search (52 percent).
Top 15 Smartphone Apps July 2015 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix | ||
Top 15 Apps | % Reach | |
1 | 73.3% | |
2 | Facebook Messenger | 59.5% |
3 | YouTube | 59.3% |
4 | Google Search | 52.0% |
5 | Google Play | 51.8% |
6 | Google Maps | 50.6% |
7 | Pandora Radio | 43.9% |
8 | Gmail | 43.4% |
9 | 38.7% | |
10 | Yahoo Stocks | 31.1% |
11 | Apple Maps | 28.2% |
12 | Amazon Mobile | 26.1% |
13 | 25.7% | |
14 | Apple Music | 24.1% |
15 | Snapchat | 21.9% |
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