Toyota (TM) Adds GoPro (GPRO) Mount to Upcoming Pickup Truck
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GoPro, Inc. (Nasdaq: GPRO) is ticking higher Monday as one major automaker is encouraging its customers to purchase one of GoPro's HD cameras.
Market reports have Toyota (NYSE: TM) including a GoPro mount on its Tacoma pickup truck. Cameras aren't included, so customers might have to purchase one, or dealers might include the device in order to close a sale.
GoPro's deal with Toyota isn't exclusive and the company might forge similar partnerships with other automakers soon.
Shares of GoPro are up over 5 percent.
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