Blue Calypso's Patent Infringement Markman Hearing Completed; Awaiting Ruling, Trial Date

DALLAS, July 14, 2015 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCQB: BCYP), developer of patented mobile consumer shopping engagement solutions for retailers and product manufacturers, today announced that on July 8, 2015, it completed its Claim Construction Hearing, or "Markman hearing" for its patent infringement lawsuits against Groupon (NASDAQ: GRPN), Foursquare, Yelp (NASDAQ: YELP) and IZEA in the Eastern District Court of Texas. Judge Rodney Gilstrap presided.

The Markman hearing is a critical step in the patent litigation process in which the Judge is required to construe or interpret the wording of the claims of the patent. The purpose of the court's construction is to aid the jury in understanding what the patentee meant in the claims and what the claims cover in more common language than is often found in a patent. The Judge's interpretation of the claims is extremely important because it gives the parties guidance which can allow them to formulate settlement positions.

As is typical in Markman hearings, no ruling was issued from the bench. It is anticipated that the District Court's ruling will be announced in the next several weeks. The PTAB review which successfully concluded in December required a similar process of defining the terms of the patents. While the District Court has the ability to take reference from the PTABs construction, they are not required to adopt the PTAB's definition.

"Our team from Fish and Richardson did a great job of preparing and arguing our position on the 11 unresolved claims terms," said Andrew Levi, Blue Calypso Chairman and CEO. "We are pleased with the Markman hearing and look forward to the Court's ruling and moving forward to our trial in December".

More information on these lawsuits and Blue Calypso's patents can be found on the Blue Calypso website at www.bluecalypso.com.

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.

About Blue Calypso, Inc.

Dallas-based Blue Calypso, Inc. (BCYP) develops and delivers an innovative location-centric mobile shopper engagement platform for brands and retailers using its patented portfolio of products, including KIOSentrix™, Mobile ADvantage™, DashTAGG® and SOCIALECHO™. The Company employs its unique and flexible platform to connect consumers to brands, drive local in-store traffic, increase shopper spend and shorten the consumer's path-to-purchase. For more information about the company, please visit www.bluecalypso.com

MEDIA CONTACT Rachel David [email protected] 972.499.6630

INVESTOR CONTACT MKR Group Inc. Todd Kehrli or Mark Forney 323-205-4336 [email protected]

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