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TUMI Announces Appointment of Michael Petry as Creative Director

June 22, 2015 7:30 AM EDT

NEW YORK--(BUSINESS WIRE)-- TUMI Holdings, Inc. (NYSE: TUMI), the leading global travel lifestyle brand, announced today the appointment of New York designer Michael Petry as its new Creative Director as of July 1, 2015. Prior to joining TUMI, Mr. Petry held the position of Senior Vice President and Creative Director at The Frye Company since 2007. Mr. Petry has been recognized throughout the industry as one of the most talented young Creative Directors and leaders, with a proven track record of commercial and creative success. In his previous role at The Frye Company, Mr. Petry was able to organically grow the brand, making Frye a leader in the global marketplace, as the brand reached all-time highs in footwear, handbags and accessories during his tenure.

“We are pleased to have Michael join the team and believe that his extensive experience in design, sales and marketing make him an ideal fit for TUMI, as we continue expanding the brand both domestically and internationally,” said Mr. Griffith. “We remain focused on delivering innovative, high-quality products to consumers, and Michael will be a driving force behind TUMI’s creative direction, bringing new styles and aesthetics to our product offerings.”

Mr. Petry will be responsible for TUMI’s strategic creative direction, ensuring alignment on all product related initiatives, design processes and business objectives that advance the overall brand strategy. Additionally, he will provide global leadership on visual merchandising and store design, while upholding the high integrity of the brands’ identity to remain consistent with the expectations of TUMI’s customers worldwide. Mr. Petry will report to Chief Executive Officer and President, Jerome Griffith. “I’m thrilled to be joining TUMI’s team of innovators, who have been redefining the luxury travel space for over 40 years,” said Mr. Petry. “I look forward to continuing this legacy and appreciation of TUMI’s beautiful, technical products, with exciting new introductions and styles in the upcoming collections.”

Mr. Petry succeeds TUMI’s current consulting Creative Director, George Esquivel. Mr. Esquivel joined the travel and lifestyle accessories company in 2013 to carry out its legacy of craftsmanship and integrity, while continuing his namesake footwear and accessories line, Esquivel, from California. While at TUMI, Mr. Esquivel had brought his own sense of cool into the brands’ collections as well as thoughtful, precise construction with a sense of refreshed youthfulness and beauty, which will continue to impact the brand moving forward.

ABOUT TUMI

TUMI (NYSE: TUMI) Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. Designed in America, for Global Citizens everywhere. The brand is sold in over 310 stores from New York to Paris to London and Tokyo, as well as the world’s top department and specialty stores and travel retail in more than 75 countries. For more about TUMI, visit www.TUMI.com, www.facebook.com/TUMItravel, www.twitter.com/TUMItravel

This release contains forward-looking statements, which address a variety of subjects including, for example, the Company's focus on innovation and the new Creative Director's expected impact on creative direction, new styles and aesthetics to the Company's product offerings. All statements other than statements of historical fact set forth herein are forward-looking statements. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: changes in consumer spending and general economic conditions; interruption in supply; inventory management and product quality control issues; the impact of counterfeiting and transshipping; and the market acceptance and the success of new product introductions, styles and aesthetics. For a detailed discussion of cautionary statements that may affect Tumi’s future results of operations and financial results, please refer to Tumi’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Forward-looking statements represent management’s current expectations and are inherently uncertain. Tumi does not undertake any obligation to update forward-looking statements made by us except as otherwise required under federal securities laws.

Investor Relations:
ICR, Inc.
Jean Fontana / Joseph Teklits, 203-682-8200
[email protected]
or
Media Relations:
ICR, Inc.
Alecia Pulman / Brittany Fraser, 646-277-1231
[email protected]

Source: TUMI Holdings, Inc.



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