Macy’s and Dormify® Team Up to Offer Exclusive Bedding Collection for Fall 2015

Playful comforter sets, sheets and decorative pillows for dorm, now available at select Macy’s stores and on macys.com

NEW YORK--(BUSINESS WIRE)-- Macy’s and Dormify®, the dorm furnishings online retailer, today announce an exclusive collection for the 2015 back-to-school season. Expanding to brick and mortar for the first time ever, Dormify is now available at select Macy’s stores and on macys.com, with a bedding collection of comforter sets, sheet sets and decorative pillows in charming prints and patterns to fit the lifestyle of the college-bound.

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"Macy’s is always scouting for products that appeal to our Millennial customer and their evolving lifestyle," said Shawn Austin, executive vice president and general merchandise manager, Macy's Home. "Based on a 'style it your way' philosophy, these exclusive Dormify products allow customers to mix and match bedding pieces to achieve a personalized look. With four distinct styles, Dormify will offer something for everyone headed back to school this season."

To create this collection, Dormify’s team of young designers turned to the company’s college-aged brand ambassadors, the “Dormify Style Advisors,” for inspiration. The result is an assortment that is sophisticated, yet fun and fresh. The comforter designs reflect fashion trends drawn from campus street-style and the pillows feature whimsical icons and witty sayings such as “Donut Wake Me Up” and “Ice Cream When My Alarm Goes Off.” Each comforter and decorative pillow is fully reversible, showcasing a coordinating look on the reverse side – perfect for roommates who want to create a complementary look for their room. The collection features 100-percent cotton, machine washable, easy-to-care-for bedding.

Keeping consistent with Dormify’s mission, the line is a fresh departure from the common bed-in-a-bag, as the entire collection is designed and sold as a mix-and-match system, giving Millennial shoppers the tools to effortlessly combine and create a unique and stylish statement.

The collection will be promoted through a variety of channels, including social media with the aggregated hashtag, #mydormifystyle. This social initiative encourages real girls to share their real rooms and how they have used the collection to style in their own way. The packaging for the Dormify collection at Macy’s will also feature authentic bedroom photos of select Dormify Style Advisors.

Dormify was founded by the mother-daughter team, Karen Zuckerman and Amanda Zuckerman, in 2011. While shopping for Amanda’s freshman year dorm room, the duo struggled to find chic, sophisticated dorm décor to achieve a unique and personalized look. Together they created Dormify, which has quickly grown into an online store, content community and lifestyle brand, with the support of fashion-minded college students as ambassadors.

“We are thrilled to be working with Macy’s to introduce the Dormify brand to brick and mortar for the first time,” said Amanda Zuckerman, co-founder, Dormify.com. “Currently, Dormify products are only available on dormify.com. It is exciting to partner with a retailer that supports our mission to help college students experiment with home décor and focus on personal style.”

Dormify bedding starts at $30 and the collection is available at select Macy’s stores and on macys.com starting this month.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE: M), delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Dormify

Born from a love for fashion and a passion for creative expression, Dormify.com is the one-stop shop for all fabulous yet practical décor items for dorms and any small space. Dormify creates and curates products specifically designed for the fashion-minded college student. Dormify believes that dorm rooms and small spaces can be as original as the person who lives in them. Visit Dormify at www.dormify.com, and on social @dormify.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150604005191/en/

Macy’s
Tracy Davis, 646-429-7470
[email protected]
or
Dormify
Stephanie Hayman, 646-568-4542
[email protected]

Source: Macy’s

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