Apple (AAPL) Sets Sights on Converting More Android Users with Upcoming Trade-in Program

Apple (Nasdaq: AAPL) is looking to get more Google (Nasdaq: GOOG) Android users to switch over.

9to5mac said Apple will soon launch a recycling and trade-in program which will accept non-Apple smartphones. Consumers turning in devices will receive gift cards that can be used toward the purchase of a new iPhone.

The system will run in similar fashion to the iPhone Reuse and Recycle program, which launched in 2013.

Shares of Apple are up 0.7 percent in mid-afternoon trading.

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