iCar... Why Stop There? Apple (AAPL) Should Enter Personal Robot Market - Analyst

With all the talk about Apple (NASDAQ: AAPL) potentially entering the auto market and producing an electric vehicle by 2020, one analyst doesn't think the company should stop there.

Cantor Fitzgerald analyst Brian White, who earlier in the week called an Apple car the "iPhone of the Future," said he doubts that Apple will slow down on innovation. He believes the personal robot category offers massive potential over the next decade and fits well with Apple's skill set.

"In our view, this week's media reports of Apple's potential in the auto market speaks to continued innovation at Apple," he said.

"Given the growing enthusiasm around personal robots at International CES last month, we believe Apple has an opportunity to leverage its heritage in the computer market, technology innovation in mobile devices and reputation for making user-friendly solutions to develop personal robots for the home," he added.

White maintained a Buy rating and price target of $160 on Apple

For an analyst ratings summary and ratings history on Apple click here. For more ratings news on Apple click here.

Shares of Apple closed at $128.45 yesterday.

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