Jefferies Starts Prudential Financial (PRU) at Buy

Jefferies initiates coverage on Prudential Financial (NYSE: PRU) with a Buy rating and a price target of $100.00.

Analyst Colin Devine comments, "PRU offers an attractive share valuation, good growth potential and a balanced mix of businesses that can deliver a 14-16% ROE despite low rates or uneven markets. In our view the market has over discounted risks of oversight by the Federal Reserve and possible capital requirements; expect valuation to rise in 2015 as these abate."

For an analyst ratings summary and ratings history on Prudential Financial click here. For more ratings news on Prudential Financial click here.

Shares of Prudential Financial closed at $76.96 yesterday.

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