Apple Pay Already Showing 'Game Changing' Usage Trends (AAPL) (GOOG)
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Apple (Nasdaq: AAPL) is trading higher amid positive commentary surrounding its mobile wallet initiative.
The WSJ said Monday that Apple Pay is making progress in getting people to begin using mobile devices to pay for goods, amid efforts from Google (Nasdaq: GOOG), eBay (Nasdaq: EBAY), and others.
One grocery store estimates that about 30 percent of customers use Apple Pay. The terminal being used also accepts Softcard, which is backed by a group of U.S. wireless carriers, but the grocery store manager believes Apple Pay usage is multiples better.
Another company, a point-of-sale system supplier, said merchants are actually coming to the company and requesting the readers compatible with Apple Pay.
Apple has said that 220,000 locations now accept Apple Pay and 90 percent of card issuers also support the service. Firm data since Apple Pay's October 2014 launch has been sparse, however, and some investors might look for a little more clarity with Apple's quarterly report on Tuesday.
Shares of Apple are up 0.9 percent.
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