Apple (AAPL) Surpasses 20% Smartphone Market Share in Samsung's Backyard

Apple (Nasdaq: AAPL) shares are on watch following a new report showing sales in key Asian markets soared in CQ414.

Counterpoint Research’s Monthly Market Pulse report has Apple's iPhone sales rising 28 percent and crossing above the 20 million units per month sales for the first time last November. The firm noted, Apple’s iPhone volumes grew across key countries with timely global roll out of flagship iPhone 6 & iPhone 6 Plus models and also helped by relatively lower priced iPhone 5s & 5c, targeting prepaid users in emerging markets. Japan, Korea and China were the bright spots where Apple registered a higher than expected demand for its newer and bigger display sporting iPhone 6 & 6 Plus models.

Commenting on Apple’s performance in Korea, Counterpoint’s Research Director based in Korea, Tom Kang notes, “No foreign brand has gone beyond the 20% market share mark in the history of Korea’s smartphone industry. It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference here, denting the competition’s phablet sales. Korea being the world’s highest penetrated phablet market (handsets with 5” above screens) earnestly needed a large screen iPhone for quite a time and now this thirst has been quenched. If there was a better supply of iPhone 6 & 6 Plus 64GB & 128GB models (popular SKUs*) during the month then Apple’s share could have climbed to the 40% level.”

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