Instagram (FB) Reaches 300M User Milestone

Facebook's (NASDAQ: FB) Instagram posted the following to its blog on Wednesday:

We’re proud to announce that there are now more than 300 million accounts on Instagram. Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day.

For brands, this means that Instagram has a larger audience to engage and share beautiful and compelling imagery with — from Patagonia’s shots of nature lovers in the wild to the way Disney’s draws on its storytelling tradition to bring its characters to life through photos.

Today, we’re also pleased to announce verified badges, which will make it easier for people to identify and follow the authentic brands they care about. When an account is verified, a blue badge will appear next to its name in its profile as well as in search. These badges will start rolling out in the coming days and will be assigned to public figures and brands that have a high chance of being impersonated.

Finally, as more people and businesses join, keeping Instagram authentic is critical. We’re committed to doing everything possible to keep Instagram free from the fake and spammy accounts that plague many of the growing communities on the web, and that’s why we’re finishing up some important work that began earlier this year.

We’ve been deactivating spammy accounts from Instagram on an ongoing basis to improve your experience. As part of this effort, we will be deleting these accounts forever, so they will no longer be included in follower counts. This means that some accounts will see a change in their follower count.

By taking these steps now, we hope to provide a more authentic experience and genuinely reflect the people who are engaging with your content.

Thank you for your passion, creativity and support over these past four years. We can’t wait to see what you do next.

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