TripAdvisor (TRIP) PT Raised to $100 at FBR Capital; 'Market Perform' Maintained

FBR Capital analyst Jake Fuller raised his price target on TripAdvisor (NASDAQ: TRIP) to $100.00 (from $85.00) but maintained an Market Perform rating.

Fuller cited: (1) TRIP recently closed the acquisition of Viator, which, together with the May LaFourchette deal, shows progress towards monetizing non-hotel traffic. (2) The imminent launch of Assisted Book in the PC path points to a potential offset to our concerns around a mid-2015 deceleration in CPC revenue growth. (3) Recent changes to TRIP's meta path could provide a pricing
boost and pressure smaller OTAs and hotel chains to consider partnering on Assisted Book.

For an analyst ratings summary and ratings history on TripAdvisor click here. For more ratings news on TripAdvisor click here.

Shares of TripAdvisor closed at $99.37 yesterday.

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