Social Media Sees Seasonal Slowdown in Mobile Growth During Q2; Facebook (FB) MAU Growth Flat from Q213 (TWTR)

Cowen and Company comments on social media mobile metrics for the month of June and Q214. Data was supplied by comScore.

Analyst John Blackledge commented, In June ’14, there appeared to be a seasonal slowdown in US mobile App Unique Visitors, as the total mobile UV universe grew only 0.5% m/m (vs. 1%-3% m/m growth TTM) and 6 out of 8 social mobile App services experienced m/m declines in UVs; we saw a similar trends in June ’13, where 4 out of 8 services declined. FB recorded 115MM UV’s, down 4% m/m, Instagram at 47MM, down 5% m/m, Twitter at 35MM, down 6% m/m and Tinder at 2.7MM, down 10% m/m.

Conversely engagement was generally strong and accelerated for most services as mobile App minutes/user/day grew 4% m/m for the total universe, with Facebook (Nasdaq: FB) at 31 minutes/user/day (on average), up 11% m/m, Instagram at 11.5 minutes/user/day, up 6% m/m (vs. down 3%) and Tinder (NYSE: TWTR) at 9.7 minutes/user/day, up 21% m/m, while Twitter was 7.2 minutes/user/day, down 1% m/m.

Facebook remained the leader during Q2 with 117 million MAUs on average, which was up 3 percent over Q1 and similar to growth seen in Q213. Instagram recorded a 15 percent sequential gain in MAUs to 47 million. Twitter had 24 million MAUs, up 3 percent from Q1, but down from 6 percent growth seen in Q213.

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