Jefferies Starts comScore (SCOR) at Hold

Jefferies initiates coverage on comScore (NASDAQ: SCOR) with a Hold rating and a price target of $45.00.

Analyst Ryan Cary commented, "We are initiating with a Hold rating and $45PT. We applaud the strategic rationale of the Rentrak deal, the cross-sell opportunity, and SCOR's success growing vCE/Multi-Platform, which together could potentially drive material upside. Despite this, we see a number of overhangs (i.e., performance of the combined company, reception of cross-media, growth of core business) and await additional data points before becoming more positive on shares."

For an analyst ratings summary and ratings history on comScore click here. For more ratings news on comScore click here.

Shares of comScore closed at $42.95 yesterday.

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