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Natural Grocers (NGVC), Others Expected to Benefit from Teen Organic Trend (WFM) (SFM) (WWAV) (HAIN) (BDBD)

April 15, 2015 11:39 AM EDT
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Piper Jaffray analyst Sean Naughton highlighted Natural Grocers (NYSE: NGVC) as a play on the trend of teens embracing organic food.

Piper Jaffray's 29th Semi-Annual Taking Stock With Teens survey showed 44% of teens are eating organic food at home, an acceleration from the 41% figure they survey observed in Fall 2014 and the 40% figure observed in Spring 2014.

In addition, 50% of teens believed they will consume more organic food over the next 6 months, the highest in their 4-year history.

Grocers expected to benefit from the trend are Natural Grocers, Sprouts Farmers Market (NASDAQ: SFM) and Whole Foods Market (NASDAQ: WFM).

terms of packaged food brands, they believe WhiteWave Foods (NYSE: WWAV), Hain Celestial (NASDAQ: HAIN) and Boulder Brands (NASDAQ: BDBD) will benefit.



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