Eleven Iowa Communities Closer to Becoming Blue Zones Project Demonstration Sites Feb 10, 2012 11:20AM

Overwhelming Interest and Strong Applications Lead Wellmark to Expand Resources DES MOINES, Iowa & NASHVILLE, Tenn.--(BUSINESS WIRE)-- Since the initial announcement in September 2011 by Wellmark® Blue Cross® and Blue Shield® and Healthways (Nasdaq: HWAY), excitement continues to build in the Blue Zones Project™. This project is a centerpiece of the Healthiest State Initiative to make Iowa the healthiest state by 2016, as measured by the Gallup-Healthways Well-Being Index®. The project is based on Blue Zones® principles developed by author ...



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