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Keurig Dr Pepper Frequently Asked Questions

March 8, 2018, Addendum 3

For Dr Pepper Snapple Employees

 

Why was Snapple removed from the company name?

 

With Keurig Green Mountain merging with Dr Pepper Snapple, the name was chosen based on the largest, most prominent brand at each company, which led to “Keurig Dr Pepper.”

 

What is going to happen to the Snapple brand?

 

Snapple will be a priority brand within Keurig Dr Pepper just as it has been since it became a part of our business nearly 20 years ago. We will continue to invest heavily behind the Snapple brand and have a busy year ahead, including activating our recently announced partnership with Major League Baseball, a new ad campaign, new product innovation and new package options hitting the market in the months ahead.

 

With Coca-Cola’s interest in Keurig Green Mountain, what is the expected future environment with our current PASO bottlers?

 

Coca-Cola gave up its equity stake in Keurig Green Mountain when the company was acquired by JAB Holding Co. We do not expect any changes to our existing bottler relationships and license agreements as a result of the merger.

 

 

Additional Information:

 

This communication may be deemed solicitation material in respect of the proposed business combination. In connection with the proposed transaction, Dr Pepper Snapple Group plans to file with the SEC and furnish to its stockholder a proxy statement and other relevant documents. Dr Pepper Snapple Group’s stockholders are urged to read the proxy statement when it becomes available and any other documents to be filed with the SEC in connection with the proposed transaction or incorporated by reference in the proxy statement because they will contain important information about the proposed transaction. Dr Pepper Snapple Group’s stockholders will be able to obtain a free copy of such proxy statement when it becomes available, as well as other filings containing information about each party to the proposed transaction, without charge, at the SEC’s internet site (http://www.sec.gov). Copies of the proxy statement and the filings with the SEC that will be incorporated by reference therein can also be obtained without charge, when they become available, by directing a request to Investor Relations, Dr Pepper Snapple Group, Inc. at 972-673-7000.

 

The directors and executive officers of each party may be deemed to be participants in the solicitation of proxies from Dr Pepper Snapple Group’s stockholders in respect of the proposed transaction. Information regarding the directors and executive officers of Dr Pepper Snapple Group is currently available in its proxy statement for its 2017 annual meeting of stockholders filed with the SEC by Dr Pepper Snapple Group on March 28, 2017. Other information regarding the participants in such proxy solicitation and a description of their direct and indirect interests, by security holdings or otherwise, will be contained in the proxy statement and other relevant materials that will be filed by Dr Pepper Snapple Group with the SEC when they become available.

 

Any information concerning JAB Holding Company contained in this document has been taken from, or is based upon, publicly available information. Although we do not have any information that would indicate that the information contained in this document that has been taken from such documents is inaccurate or incomplete, we do not take any responsibility for the accuracy or completeness of such information.