The Battle for Azeroth™ Begins in World of Warcraft® This Summer†—Pre-Purchase Now and Prepare for War

January 30, 2018 2:55 PM

Recruit four of the playable Allied Races joining the fight in the upcoming expansion to Blizzard Entertainment’s acclaimed massively multiplayer online role-playing game

Instantly boost one Horde or Alliance character to level 110 today

IRVINE, Calif.--(BUSINESS WIRE)-- A new great war between the Alliance and the Horde will erupt this summer†—and starting today, World of Warcraft® players around the globe can seek out new champions to fight for their faction’s cause. Blizzard Entertainment today announced that Battle for Azeroth, the next expansion to the world’s most popular subscription-based massively multiplayer online role-playing game, is now available for pre-purchase at www.worldofwarcraft.com.

This press release features multimedia. View the full release here: http://www.businesswire.com/news/home/20180130006266/en/

The Horde and the Alliance face off in Blizzard Entertainment's World of Warcraft: Battle for Azerot ...

The Horde and the Alliance face off in Blizzard Entertainment's World of Warcraft: Battle for Azeroth. (Graphic: Business Wire)

Players who pre-purchase Battle for Azeroth today can begin their journey to recruit four of the expansion’s new Allied Races, each representing comrades they’ve fought alongside on the Broken Isles and Argus in the game’s most recent expansion, Legion. Upon winning the respect of an Allied Race by completing quests and earning reputation, players will unlock the ability to create characters of that race and set out on a new adventure across Azeroth.† Alliance players can add the shadow-touched Void elves and valiant Lightforged draenei to their ranks, while members of the Horde will be able to bring the ancient Nightborne and noble Highmountain tauren into their faction’s fold—with additional Allied Races to come in the future.

Pre-purchasing Battle for Azeroth also grants the included level-110 character boost immediately†, so players can enter the expansion ready to fight on the front lines of the coming war. Upon Battle for Azeroth’s launch, heroes will be called upon to seek reinforcements in the seafaring kingdom of Kul Tiras and troll empire of Zandalar; battle for strategic control of Stromgarde, a new 20-player cooperative Warfront; and embark on Island Expeditions, where bands from rival factions race to claim resources on treacherous uncharted terrain.

Battle for Azeroth brings a whole new dimension to the Horde-vs.-Alliance conflict in World of Warcraft, with a new continent to explore for each faction and brand-new gameplay features like Allied Races, randomized Island Expeditions, and large-scale Warfronts,” said Mike Morhaime. “No matter which side they fight for, players’ dedication to their faction will be put to the test when the new expansion arrives this summer.”

Players who choose to level up a new Allied Race will also be able to enjoy World of Warcraft’s recently revamped level 1 to 100 questing experience. Building upon a popular feature introduced on the Broken Isles in Legion, zones across Azeroth, Outland, and Draenor now scale to a wide range of character levels, making it so players can enjoy the quests, stories, and other content at their own pace. Those who complete the full level 20–110 experience† as an Allied Race character will also earn that race’s distinctive Heritage Armor—a set of cosmetic gear that represents their dedication to finding their people’s place in Azeroth.

Standard and Digital Deluxe Editions

Battle for Azeroth is available for pre-purchase digitally in a standard edition ($49.99 SRP) and Digital Deluxe ($69.99) edition. In addition to the expansion, the Digital Deluxe edition also includes a cache of in-game bonuses that allow you to proudly proclaim your allegiance to the Horde or the Alliance in a variety of Blizzard games, including:

Players who pre-purchase the Digital Deluxe edition will unlock the above bonuses today with the exception of the mount for Heroes of the Storm, which is arriving soon after due to the game’s content update schedule.

Battle for Azeroth will also be available in a boxed Collector’s Edition, which includes an assortment of loot in addition to the above in-game bonuses. More details on the Collector’s Edition, including pricing, contents, and availability, will be announced at later date.

Battle for Azeroth Features

World of Warcraft: Battle for Azeroth includes new features and content that will put heroes’ dedication and fortitude to the test. In this expansion, players will be called upon to:

To learn more about World of Warcraft: Battle for Azeroth, visit the expansion’s official website at www.worldofwarcraft.com/battleforazeroth.

World of Warcraft: Battle for Azeroth will launch in summer 2018 (winter 2018 in regions in southern hemisphere; on or before September 21, 2018). Pre-purchasing World of Warcraft: Battle for Azeroth makes available quest lines that enable players to access the Highmountain tauren, Lightforged draenei, Nightborne, and Void elves. To unlock Allied Races quest lines, players must have a level-110 character and have met specific questing and reputation requirements on the factions each Allied Race is aligned with. To unlock a Heritage Armor set, players must level an Allied Race character from its starting level of 20 to 110 without boosting, faction- or race-changing, or being granted levels via the Recruit-A-Friend program. Players upgrading from World of Warcraft Starter Edition must wait for trial restrictions to be removed (up to 72 hours) before using character boost.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multi-franchise Heroes of the Storm®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes twenty-one #1 games* and multiple Game of the Year awards. The company's online gaming service, Blizzard Battle.net®, is one of the largest online-gaming services in the world, with millions of active players.

*Sales and/or downloads, based on internal company records and reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future, including statements about the release dates, pricing, gameplay, features, and functionality of World of Warcraft: Battle for Azeroth, including statements with respect to the pre-purchase and editions of the game, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Blizzard Entertainment, Inc.

Andrew Reynolds

Director, Global Public Relations

949.955.1380 x14301

areynolds@blizzard.com

or

Vanessa Vanasin

Public Relations Manager, Global

949.955.1380 x15380

vvanasin@blizzard.com

or

Robert Taylor

Public Relations Manager,

North America

949.955.1380 x61317

rtaylor@blizzard.com

Source: Blizzard Entertainment, Inc.

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