Soleil Securities Initiates Coverage on Hertz Global Holdings (HTZ) with a Hold

September 23, 2008 9:15 AM EDT

Soleil Securities initiates coverage on Hertz Global Holdings (NYSE: HTZ) with a Hold. Price target $10.

Soleil analyst says, "While CEO Mark Frissora has successfully implemented a range of cost-cutting initiatives during the past year, we believe earnings will fall under unavoidable macroeconomic and competitive pressures during the foreseeable future. Based on our sum-of-the-parts analysis, we believe the shares are fairly valued at current prices."

Hertz Global Holdings, Inc. owns a general use car rental brand, and equipment rental businesses in the United States and Canada. Its business consists of two segments: car rental and equipment rental.


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