Ulta Salon (ULTA) Weaker as Amazon (AMZN) Announces One-Hour Beauty Delivery in Chicago

September 15, 2016 8:59 AM EDT

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Ulta Salon (NASDAQ: ULTA) is modestly weaker in pre-open trade (-1.4%), which could be attributed to news Amazon (NASDAQ: AMZN) is stepping up its Beauty game.

Amazon today announced Prime Now has added its first beauty brand to the one-hour delivery service with Chicago-based store, Merz Apothecary. Starting today, Prime members in Chicago can now shop all their favorite Merz Apothecary items such as personal care, beauty and natural health products and have those items conveniently delivered right to their door in as little as an hour.

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