Survey Shows Shoppers Would Return to J.C. Penney's (JCP) - Tilson

A new survey commissioned by value investor and Managing Partner of Kase Capital, Whitney Tilson, showed that shoppers would in fact return to embattled retailer J.C. Penney Co., Inc. (NYSE: JCP), following the ill-fated turnaround strategy of recently departed CEO Ron Johnson which alienated many core customers.

In the national survey of 1,000 adults, conducted from April 17-21 and performed by Langer Research Associates, when asked if JCP "went back to the way it used to be," whether they'd shop more/come back, 62 percent of current customers say it's very or somewhat likely that they'd shop there more than they do now if it brought back its old pricing policy and selection of item. Among former shoppers, additionally, 54 percent say it's likely they'd come back (and another 7 percent aren't sure, which beats the alternative, calling it "unlikely").

The release from Tilson and the full survey can be found here.

Shares of JCP are up 1.3 percent Monday to $17.23.

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