Close

SodaStream (SODA) to Test Pepsi-Branded Products - Bloomberg (PEP)

October 24, 2014 11:23 AM EDT

(Updated - October 24, 2014 11:32 AM EDT)

SodaStream International (Nasdaq: SODA) will test some Pepsi (NYSE: PEP) -branded products, according to reports from Bloomberg, citing industry newsletter Beverage Digest. Testing will take place in Florida.

The report went on to say Pepsi is looking at various in-home dispenser platforms.

Heavily-shorted SodaStream has long been rumored to be involved with some type of deal with Pepsi, although reports earlier in the year suggested a takeover was being considered. Still, bulls will welcome any positive news for the in-home beverage machine maker.

A Pepsi spokesman confirmed the test in an email to Bloomberg.



Serious News for Serious Traders! Try StreetInsider.com Premium Free!

You May Also Be Interested In





Related Categories

Rumors, Short Sales, Trader Talk