Responsys (MKTG) in Focus as E-Communications Peers Get Snapped Up (ET) (SAP) (CTCT)
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Following the announcement earlier in the week that salesforce.com (NYSE: CRM) would be acquiring ExactTarget (NYSE: ET), Responsys, Inc. (Nasdaq: MKTG) and Constant Contact (Nasdaq: CTCT) have been on watch.
Responsys and Constant Contact are both expected to boost revs by over 55 percent as more and more business run social-media and email market campaigns, as well as utilize more mobile mobile communications. Forrester Research says email marketing spend is expected to rise to $2.5 billion by 2016, up 46 percent from last year.
While salesforce.com acquired ExactTarget, is was speculated that SAP AG (NYSE: SAP) might also have been interested. Instead, SAP announced its acquisition of Hybris AG this week, which some source said went for $1.5 billion.
Still, names like Adobe Systems (Nasdaq: ADBE), Netsuite (NYSE: N), Intuit (Nasdaq: INTU), and IBM (NYSE: IBM) might need one or more of the companies to add email marketing capability. Bloomberg notes that Adobe and IBM have tried for years to put together something that Constant Contact for Responsys offer, but haven't been able to scale-up quite as well.
Shares of Responsys are up 7.2 percent Thursday, while Constant Contact is up just 0.2 percent.
Responsys and Constant Contact are both expected to boost revs by over 55 percent as more and more business run social-media and email market campaigns, as well as utilize more mobile mobile communications. Forrester Research says email marketing spend is expected to rise to $2.5 billion by 2016, up 46 percent from last year.
While salesforce.com acquired ExactTarget, is was speculated that SAP AG (NYSE: SAP) might also have been interested. Instead, SAP announced its acquisition of Hybris AG this week, which some source said went for $1.5 billion.
Still, names like Adobe Systems (Nasdaq: ADBE), Netsuite (NYSE: N), Intuit (Nasdaq: INTU), and IBM (NYSE: IBM) might need one or more of the companies to add email marketing capability. Bloomberg notes that Adobe and IBM have tried for years to put together something that Constant Contact for Responsys offer, but haven't been able to scale-up quite as well.
Shares of Responsys are up 7.2 percent Thursday, while Constant Contact is up just 0.2 percent.
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