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Kroger (KR) Said Bidding for The Fresh Market (TFM)

February 11, 2016 1:57 PM EST

(Updated - February 11, 2016 2:07 PM EST)

Kroger (NYSE: KR) is seeking to acquire the Fresh Market (Nasdaq: TFM) and is in the second round of an auction process that has also attracted private equity firms Apollo Global (NYSE: APO), KKR (NYSE: KKR), and TGP Capital, according to Reuters, citing sources on the information.

Active amid the chatter includes Sprouts Farmers Market (Nasdaq: SFM) and Whole Foods (NYSE: WFM).

This is not the first time takeover rumors have surfaced about the natural food grocer. In October, reports said the company's founder was exploring a bid with the help of private equity firms. Those reports also came from Reuters.

Fresh Market is up over 18 percent, but was up around 23 percent following today's headlines.



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