J. C. Penney (JCP) Shares Recover on Conf Call Comments

Article Stock Quotes (1) Comments (0)

Shares of J. C. Penney Company, Inc. (NYSE: JCP) are bouncing off pre-open lows with investors focusing on comments from the conference call:

• Convinced transformation is on track
  
• Marketing overreached, didn't do enough print
  
• Went 'dark' on marketing until it got it right
  
• Halted July catalogs to rethink marketing
  
• Month-long value sale was 'wrong'
  
• Merchandise now just regular or clearance
  
• Investing heavily to drive traffic
  
• 'Encouraged' after marketing chances
  
• 'Encouraged' by start of back-to-school shooping
  
• August traffic down 7%, sales 2% better than spring
  
• Levi business up 25% in shop-in-shop
  
• May continue to pull guidance

Shares of JCP are down just 1 percent, after trading down 10 percent earlier.

---

Join StreetInsider.com FREE and get immediately alerted when news breaks on your stocks and other market items - JOIN NOW

---

*NEW - Download StreetInsider's FREE iPhone and iPad App - Click Here

---

---

You May Also Be Interested In

• J.C. Penney (JCP) to Reduce Rate on $2.25B Term Loan - Bloomberg
• UPDATE: Shares of Sony (SNE) Spike; Considers Spinning Entertainment Arm
• UPDATE: Cubist Pharmaceuticals (CBST) Spikes to Session Highs

Create E-mail Alert Related Categories

Conference Calls, Trader Talk

Add Your Comment

Name

Subject

Body

Share on Facebook

Verification
can't see the text?
click here to refresh the image.
what's this?