Pop Secret(R) Launches New Jumbo Popping Corn Kernels

November 10, 2009 4:00 PM EST

First Entry For The Pop Secret Brand In The Fast Growing Kernel Market

SAN FRANCISCO--(BUSINESS WIRE)-- Diamond Foods, Inc. (NASDAQ: DMND), announced today that it will be adding Pop Secret Jumbo Popping Corn Kernels to its Pop Secret product line in early 2010. The product will be launched into select markets across the country. The new offering marks the brand's first product offering into the fast growing popping corn kernel market.

"We are excited to offer Pop Secret Jumbo Popping Corn specially designed to enhance popcorn events such as family movie night," said Andy Allcock, Pop Secret Brand Manager. "This unique product uses a 100% natural, jumbo corn kernel, which pops up bigger and fluffier than traditional corn kernels. This bigger size allows consumers to apply more customized flavor on each popped kernel resulting in bigger taste."

In addition, the new Jumbo Popping Corn kernels will be sold in a proprietary, ergonomic package. "We designed the package to have a distinctive corn cob shape that is taller and more slender than traditional offerings enabling consumers to easily handle the product during preparation," said Allcock.

"This is an ideal time to launch a kernel product as the market is growing at a double digit sales rate driven by the consumer trend toward more in-home entertainment and the need for convenient, economical, snacks that pair with these activities."

About Diamond Foods

Diamond is a leading branded food company specializing in processing, marketing and distributing culinary nuts and snack products under the Diamond(R), Emerald(R) and Pop Secret(R) brands.

    Source: Diamond Foods, Inc.

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