Market Wrap: Fed Opens Up; JPMorgan Back On the Horse; Facebook's Ad Exchange Rocks; Wii Not?

Market wrap-up for September 13th

End of the Day: S&P 500 up 23.4 to 1,459.99; Dow Jones up 206.5 to 13,539.86; Nasdaq up 41.5 to 3,155.83

The following is a brief summary of events moving markets today:

• Fed's-a-twisting, investors are a-shouting...cries of joy: Markets rose today on the back of new FOMC actions announced following its most recent meeting. The Fed will continue with Operation Twist as well as commence additional agency mortgage-backed securities at a pace of $40 billion per month. In total, the moves will increase the Fed's long-term holdings by $85 billion per month.
  
  For more on the announcement, click here. For the full statement, click here.
  
  
• Economic data abounds: Initial claims for the week ended September 8th rose from the prior week, moving to 382,000 apps. The number compared with expectations of a rise to 370,000, according to economists.
  
  In other economic news, prices to U.S. producers rose to the highest margin in three years for August as energy prices bolstered input costs ,though inflation rates were kept in check.
  
  According to the U.S. Labor Department, the seasonally adjusted PPI rose 1.7 points in August, its biggest rise since June 2009. Economists were looking for a rise of about 1.1 percent. For more, click here.
  
  
• Another key catalyst for growth shows promise: Facebook (Nasdaq: FB) is said to be outperforming Google, Inc. (Nasdaq: GOOG) when its comes to web ads based on browsing history. Research firm Triggit said that Facebook Exchange (FBX) generates about four times the return on ad dollars spent as the next nearest competitor.
  
  Another firm, AdRoll, said advertisers used to getting $10 for every dollar spent on FBX are now getting $16 per dollar back.
  
  Notably, both firms are Facebook partners.
  
  Facebook began real-time bidding in June as it looks to draw more ad revs away from Internet search giant Google. In real-time bidding, advertisers compete to deliver ads once a users browsing history matches their profile.
  
  
• We're back!: Following the drop in JPMorgan's (NYSE: JPM) stock following its May disclosure of massive losses in its CIO unit, the stock is back to pre-announcement levels. The bank initially said looses in the unit -- which specializes in credit-derivatives -- could be in he billions, causing JPMorgan to fall as much as 24 percent by June. For more on the story, click here.
  
  
• Six years in the making: Nintendo is finally releasing its next home gaming console -- the Wii U -- which takes the original Wii to the next level with a LED touchscreen-infused controller. Sales will begin November 18th with a starting price of $300.
  
  Being the first new console from the big three (Nintendo, Sony, Microsoft) in six years, Nintendo will be setting the pace. Like its peers, Nintendo is looking to make the Wii U more of a tie-down for your home entertainment system. Features will include TVii, which has apps for notable names like Netflix, Hulu, and Amazon.com, as well as live TV via paid providers.
  
  We're not going to go into to much detail here, but from what we can see, there is no Blu-ray player. Maybe it'll be an attachment later on.
  
  Also, look at the size of the controller here. That's a big controller.
  
  
• How many can you name?: Looking to strike while the iron is hot (and when it comes to boy bands, when isn't the iron hot?), Gap, Inc. (NYSE: GPS) is plastering the late '90s pop phenom, The Backstreet Boys, across new items in its Old Navy unit. Bloomberg noted that the use of nostalgia is to connect with its core buying group of 25- to 35-year old women.
  
  The move is nothing new for Old Navy; prior efforts include using stars from "Beverly Hills 90210" and New Kids on the Block (NKOTB).
  
  Given the progression to Backstreet Boys, the initiative appears to be working. We'd like to see a few T-Shirts sporting "Magnum PI" or "MacGyver," but given Gap's core focus group, those products are unlikely to hit shelves anytime soon.

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