Earnings Preview of the Day 7/21: Apple (AAPL)

July 21, 2008 2:46 PM EDT

While quarterly earnings per share and revenue results are often the most widely looked at metric of a company's financial position, Wall Street also considers other important factors such as guidance or margins, just to name a few. As a result, stocks often trade wildly around an earnings announcement: seemingly weak sales and EPS numbers do not guarantee downside and could still cause a stock to trade higher due to a better-than-expected guidance range, for example.

Keeping this in mind, lets take a look at how Apple's (Nasdaq: AAPL) stock trades following an earnings report. All financial metrics aside, consider simply how the market reacts to Apple's quarterly results:

Quarter - Date of Report	Actual Results vs. Street Estimates	Stock Performance 1 Day After Earnings	Stock Performance 45 Days After Earnings
Q208 - Apr. 23	Beat	Up 3.7%	Up 9.8%
Q108 - Jan. 22	Beat	Down 10.6%	Down 12.1%
Q407 - Oct. 22	Beat	Up 6.8%	Up 2.0%
Q307 - Jul. 25	Beat	Up 6.3%	Down 6.4%
Q207 - Apr. 25	Beat	Up 3.6%	Up 22.9%
Q107 - Jan. 17	Beat	Down 6.2%	Down 5.0%

StreetInsider.com Note: the above research was done only using StreetInsider.com and a chart of the stock. In order to see a history of earnings reports on a certain stock, type in your favorite ticker in the box to the left of the "Get Quote" button in the upper left-hand corner of the StreetInsider.com home page. Once at the stock look-up page, scroll down to the section labeled "Reports by Category". This section can be used to group reports on a specific stock into similar categories like earnings. After clicking on the Earnings link, users can easily see the dates of all earnings covered as well as the results versus the Street's consensus.

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