Consumers of All Ages Looking to Celebrate Halloween

October 8, 2008 1:48 PM EDT

CLEVELAND, Oct. 8 /PRNewswire-FirstCall/ -- It wasn't that long ago that those in Generations X and Y were decked out in their favorite costumes celebrating Halloween, in fact for many it was just last year. While Halloween is still a creepy good time for kids, it has grown into a major adult holiday as well. Last year, more than 85 percent of 18-24 year olds celebrated the holiday in some way, representing the largest segment of those partaking in the fun. American Greetings Corp. (NYSE: AM) has found that a key to the popularity of Halloween among older celebrants is the opportunity it gives to connect in enjoyably unusual ways.

Consumers get dressed up and go out with groups of friends. They deck out their home to have a spirited night with those closest to them. Or perhaps they just enjoy sitting down with someone and handing out candy to little princesses, pirates and super heroes. No matter how they celebrate, chances are that consumers will be doing so with others this Halloween.

"We have found that Halloween has really become a communal event among adults," said Jessica Lann, Halloween product manager at American Greetings. "Whether decorating their home or office, sending a card or going out with a group of friends, people love the offbeat nature of the holiday, and the opportunities it gives them to connect in a fun way."

This season, the American Greetings card aisle is filled with festive ways to connect, however it might just be mistaken for a haunted house as horrifying sounds can be heard emanating from the newest cards. Traditional icons, foreboding color combinations and fun designs add to the creepy good time you can share.

Want to send a spooky email a friend to remind them that it is Halloween, even if they are at work? AmericanGreetings.com has a wide array of offerings that feature amazing animation, and great interactive elements any recipient will enjoy.

If you will be connecting more directly this Halloween, you will need to find the perfect accessories to make any house party or night out a hit. This year, consumers can accent any gathering with simple touches such as candle votives shaped like pumpkins, a creepy candelabra or even glasses and mugs with seasonally inspired script like, "Pick Your Poison" and "Witch's Brew. Going out and hoping for a low-key costume? First of all, shame on you, but you can still enjoy yourself with a fittingly festive costume hat or t-shirt that will keep you in style, if not over the top.

The newest products for Halloween from American Greetings can be found at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. Visit www.americangreetings.com/retailers for store locations.

About American Greetings Corporation

For more than 100 years American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expressions products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards and Gibson, and other paper product offerings include, DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards and Date Works calendars. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com, through AG Interactive, Inc., the company's online division. AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com, and a one-stop source for online graphics, animations, emoticons, text generators, and more at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets domestically and worldwide, including company owned American Greetings and Carlton Cards stores. For more information on the company, visit http://www.corporate.americangreetings.com

SOURCE American Greetings Corporation

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